Third of iPad owners not downloading apps - Digg
A large group of iPad owners, 32 percent, may not be downloading any apps from the App Store, a Nielsen study suggests. The figure comes from an August poll of 5,000 wireless device owners. Within the iPad contingent, only 63 percent had paid for at least one app. A sliver of people - 5 percent -- were downloading only free apps. As a rule, native iPad apps tend to be more expensive than ones compatible with the iPhone or iPod touch.
62 percent of paid app downloaders reported buying games. 54 percent bought books, whereas 50 percent bought music content. Productivity, sports and travel-planning apps proved the least popular categories, according to Nielsen, with travel apps in particular being downloaded by just 24 percent in the paid group.
Other data points show that iPad owners spend longer amounts of time with content than iPhone users. When compared against the rest of the survey group, they are also thought to be more susceptible to making a purchase after viewing an ad, whether at a store, over the phone, via a computer or directly from a mobile device.
Sent from Ray1man
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